For the last year I advised a team of School of Information Masters students (Joshua Gomez, Travis Pinnick, and Ashkan Soltani) on their research into the privacy practices of popular websites. Today they have publicly released their findings on their website: knowprivacy.org.
They also found a surprising dominance by Google in the web bug space. Google operates several trackers and at least one of their trackers appears on 92 of the top 100 most-visited sites in the United States. When one looks at a larger collection of domains (nearly 400,000) that contain at least one web bug, they found a Google tracker on over 88% of those domains. While other tracking companies have good coverage of the most-visited sites, no other company came close to Google’s dominance when the domains considered was broadened.
Through a series of Freedom of Information Act (FOIA) requests, they also received data on actual consumer complaints to the Federal Trade Commission and compared those complaints with those gathered from the California Office of Privacy Protection, Privacy Rights Clearinghouse, and TRUSTe. Here they found that consumers want control over the information gathered about them and are particularly sensitive about the public display of that information. One of the take-aways from this is that while the FTC has, in the past, thought about privacy in terms of “harm” users are largely concerned instead with a lack of control.
The full report makes sound recommendations for both website operators and regulators to try to address these issues. The group received some recognition as a finalist in the Bears Breaking Boundaries Science, Technology, and Engineering Policy competition, and a group of outside judges at the School of Information’s Final Project Showcase awarded them a James R. Chen Award for their work. Today, the New York Times has a piece on their research entitled: Google is Top Tracker of Surfers in Study.